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Interesting article in the NY Times. I don't watch much TV, but it seems the new Burger King commercial is trying to sell you manliness! "Eat lots of meat and be a man!" Apparently being a man these days means being violent and obnoxious. Funny how they left out obesity, heart disease, and a slew of other degenerative diseases. Quadruple bypass surgery to go, anyone? And how about a side order of prions? (Alzheimer's, maybe?) And didn't they also forget to mention that your whopper comes with a complimentary prescription for those cholesterol-lowering drugs that you'll need for the rest of your life? Better have a whopping good health insurance.
One thing they did get right in the commercial was the depiction of savage, aggressive behavior. No doubt that there is a significant correlation between America's addiction to meat and society's perverted fascination with violence.
quote:Burger King’s advertising turns its eat-more menu into a basic tenet of manhood. In a recent ad campaign for its Whoppers, a man ditches his date at a fancy restaurant, complaining that he is “too hungry to settle for chick food.” Pumped up on Whoppers, a swelling mob of men pump their fists, punch one another, toss a van off a bridge and sing, “I will eat this meat until my innie turns into an outie,” and, later, “I am hungry. I am incorrigible. I am man.”
Americans are eating about 12 percent more calories a day than they did in the mid-1980s, according to government statistics. The percentage of Americans who are overweight, meanwhile, increased to 66 percent in 2004 from 47 percent in the late 1970s. Hardly anyone believes it is a coincidence that Americans became fatter at the same time they began eating out more than ever and restaurants supersized their portions.
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